Hewlett Packard // MediaMonks

Client
MediaMonks

Brand
Hewlett Packard

Project Duration
Three Months

Services Provided
Executive Producing
Production Template
Global Consultation

Assets
Over 1000 Assets created including:

:45 sec / :!5 sec :06 sec original videos in 16x9 & 9x16 & 1:1
OOH & Retail Photography
Banners, GIFs, Instagram Posts, Facebook Posts, online films

Locations
London, Berlin, New Delhi, Moscow, Sao Paulo, Austin, Shanghai, Bangkok, Mexico City, Toronto

SkipRope was hired to Executive Produce a 360 global campaign for MediaMonks and HP across ten countries on four continents to create over 1000 assets for three different types of printers. The campaign was based on real people and real small businesses and how the HP Printers solved different pain points.

SkipRope budgeted and found the right partners including directors, photographers, directors of photography, casting directors and on the ground line production service companies and local crews.

We based the methodology of creating a creative production template and production bible from the first “hero”  shoot to enable other producers and directors to successfully carry on the campaign in additional cities. This then created a family of films that have the same looks and feel as each city uses the same framing (using overlays), camera equipment, lighting guide and overall visual aesthetic.