Sword Health // Patient Success // Founder Film

Client
Sword Health

Project Duration
Three Months

Services Provided
Creative Direction, Global Production, Oversight, Editorial, Social Strategy, Social Assets

Brand:
Sword Health

Assets
4 x 2 min videos

:06, :10, :30 cutdowns in 2 formats, blog post, static posts

FB and LinkedIn

Locations:
Indianapolis, IA; Houston, Tx; Bend Or; Porto, Portugal

Working directly with Sword Health, SkipRope created a series of branded content films for Sword Health consisting of three unique patient success stories, one Founder Film, and a social campaign to increase their brand awareness and debut at Sword’s in person live event in July.

We teamed up with Heist Bros to oversee the creative direction and editorial of the Patients stories and Pete Betancourt to oversee the creative direction of the Founder Film. By hiring local crews but having the director team travel to each location we were able to leverage SkipRope’s global crews to be able to shoot consecutively across the globe.

Directly following the launch, SkipRope was also commissioned to create a social media campaign strategy and social media assets that focused on Sword’s mission of freeing 2 billion people from pain. We created a blog post, social media cut downs, powerful static posts with photography and graphics, and wrote social copy.

View the individual films below :

Marcelo’s Journey

Kelly’s Journey

Trent’s Journey

V’s Founder Film

Lauren Becker