Sword Health // Patient Success // Founder Film
Client
Sword Health
Project Duration
Three Months
Services Provided
Creative Direction, Global Production, Oversight, Editorial, Social Strategy, Social Assets
Brand:
Sword Health
Assets
4 x 2 min videos
:06, :10, :30 cutdowns in 2 formats, blog post, static posts
FB and LinkedIn
Locations:
Indianapolis, IA; Houston, Tx; Bend Or; Porto, Portugal
Working directly with Sword Health, SkipRope created a series of branded content films for Sword Health consisting of three unique patient success stories, one Founder Film, and a social campaign to increase their brand awareness and debut at Sword’s in person live event in July.
We teamed up with Heist Bros to oversee the creative direction and editorial of the Patients stories and Pete Betancourt to oversee the creative direction of the Founder Film. By hiring local crews but having the director team travel to each location we were able to leverage SkipRope’s global crews to be able to shoot consecutively across the globe.
Directly following the launch, SkipRope was also commissioned to create a social media campaign strategy and social media assets that focused on Sword’s mission of freeing 2 billion people from pain. We created a blog post, social media cut downs, powerful static posts with photography and graphics, and wrote social copy.
View the individual films below :