HP OMEN // MediaMonks

Client
MediaMonks

Brand
Hewlett Packard

Project Duration
Three Months

Services Provided
Executive Producer

Assets
Asset creation of 650 assets included:

:15/ :06 sec online videos in 16x9 , 4:5, 9:16, GIFs
Print, OOH, Social Posts, Banners
YouTube, Twitch, FB, Instagram and Twitter

Location
Prague , Frankfurt, Berlin

Nine gamer influencers, three shoots, and tailored content for ten local markets. The result: 650 crafty assets produced within four months -and one very happy client.

OMEN, HP’s dedicated gaming brand, wanted to kickstart a global mind shift amongst gamers with a locally relevant brand campaign for markets around the world. SkipRope was hired as Executive Producer for the project and the task was two-fold: first, come up with an overarching idea with countless campaign-specific executions. Second, produce lifestyle photography assets as part of a global campaign toolkit. Because a mind shift doesn’t happen overnight, we developed a strategy for the long game, making all content as versatile as possible

Together with the Account Director and Creative Director we devised a complete asset strategy plan to meet the creative requests along with the tight time deadlines. We devised a plan to shoot lifestyle photography with gamer influencers in Frankfurt, a film and photography shoot with different influencers in Prague, and a final pickup shoot in Berlin. All three shoots took place within 4 weeks. SkipRope created the budgets, schedules, built the production teams, crews, and involved in director treatments and selection as well as the photo and video post production process and VFX.