HP INDIGO // MediaMonks

Client
MediaMonks

Brand
Hewlett Packard

Project Duration
Five Months

Services Provided
Executive Producer

Assets
Asset creation of at least 100 assets included:

:90 / :30 / :15 / 06 films KV stills , Social Posts, Banners

Post Location
Amsterdam

A astonishing task of creating full photorealistic CGI :90 films and Print Key Visuals of HP’s biggest B2B Presses from concept creation and script writing to final delivery.

SkipRope was brought in to manage a sensitive client relationship and oversee the very technical productions of the films from a schedule, resources, and budget standpoint. By staggering the films schedules, from CAD cleanups with script writing, animatics and then look dev and finally compositing we were able to have 3-4 films in production at one time.

Together with the creative director and copywriter we wrote a script from a technical script to create an engaging and eye popping photorealistic films.

The client was so happy with the quality of the films that they then commissioned additional cutdowns, animated banners and social posts.

HP 100K Digital Press

HP 7K Digital Press

HP 15K Digital Press


Lauren Becker